The PM said his Government is set to end the 'merry-go-round' of company executives sitting on each other's boards and rubber-stamping unjustified rewards that 'make people's blood boil'.
HOW I SEE IT
Darren Murphy, Chief executive, Centreground Political Communications
This year began counter-intuitively, with the PM attacking 'crony capitalism' and the opposition leader launching an 'onslaught' on benefits 'scroungers'.
Cameron polls well on leadership but not on empathy. Ed Miliband has made a number of statements on welfare, where the Conservatives have established a commanding lead with the public. Miliband argues there is a single thread of 'irresponsibility' stretching from big bankers' bonuses to benefit cheats that only he can break.
Both know 'who's best to govern in a time of austerity?' is the inevitable question at the next election. The winner will be the one who persuades the public they can be both fair and efficient. So, expect more Cameron positioning against the 'irresponsible rich' and more Miliband efforts to reform the 'irresponsible poor'.