GCAS wins NI Heritage Lottery brief

The Heritage Lottery Fund has appointed Belfast-based GCAS Public

Relations on a brief to raise understanding of its role and the breadth

of projects it supports in Northern Ireland.



Eighteen-month incumbent Citigate PL PR pitched for the work. The other

participant in the three-way pitch was Andersons Advertising.



GCAS managing director Lawrence Duffy will head the work with account

director Kay Tombe. They report to HLF head of press and media Jon

Williams.



'The HLF in Northern Ireland is seen as being about old churches and the

big headline-grabbing projects, but we need to be more proactive in

highlighting smaller grants that really make a difference to local

communities,' said Duffy.



HLF head of communications Louise Lane said: 'We hope GCAS will play a

key role in promoting the fund to potential applicants and communities

throughout Northern Ireland.'



GCAS Public Relations is one of Northern Ireland's largest PR

consultancies.



It is part of the GCAS group of communications companies, which also

includes advertising, design, and sales promotion. The group has just

completed a management buy-out from its founders.



GCAS has also been appointed by the Belfast Visitor and Convention

Bureau, whose PR was also previously handled by Citigate PL PR.



The brief is to carry out a pan-European media relations campaign to

encourage people to visit the city and hold conferences there.



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