BIS has launched the ‘Make it in Great Britain’ campaign with the aim of transforming the image of modern manufacturing among the general public, investors and – in particular – young people.
It has brought in Kindred, alongside brand experience agency Sledge.
Kindred director Anastasia Scott said: ‘It’s an opportunity to work collaboratively with agencies that can bring different expertise to the table and deliver something with tangible results that we feel will ultimately benefit our economy.
‘We’re working with some great companies and finding out just how cutting-edge manufacturing in this country can be, and we’re looking forward to demonstrating this to a wider audience.’
Kindred will deliver a national PR programme that will focus on stakeholder relations, consumer and business-to-business comms.
Meanwhile, Sledge will work to create a six-week exhibition of the best of modern British manufacturing, which will take place at the Science Museum during the Olympic Games this summer.
Business Secretary Vince Cable and business minister Mark Prisk launched the campaign at a stakeholder event in central London in November, attended by 150 of Britain’s manufacturers and trade associations.
The manufacturing sector contributes £140bn to the UK economy every year. This was 11.1 per cent of GDP in 2009 – similar to France and the US, but well below Germany, at more than 20 per cent. Manufacturing is responsible for 55 per cent of UK exports .