Social grocery store The People's Supermarket calls in Xpert Communications

Not-for-profit social enterprise grocery store The People's Supermarket has called in PR support, as it seeks to challenge larger retailers.

The People's Supermarket: to challenge larger retailers
The People's Supermarket: to challenge larger retailers

The supermarket has hired Xpert Communications for a UK brief covering PR, social media, creative and campaign marketing.

Xpert’s first task is to communicate the ‘Brick By Brick’ campaign to build five stores in the next year, while supporting local traders and ‘off­ering an alternative to the larger supermarket retailers’.

The People's Supermarket, aims to seek £2.5m in match funding for its 'Brick by Brick' campaign from the financial organisations that will be providing social investment funds developed by The Big Society Group (formerly referred to as the Big Society Bank). The Big Society Group is currently in the process of being set up and is not yet open for business.

To date, The People's Supermarket, on Lamb's Conduit Street, London, has created 19 full time jobs for locally long-term unemployed, who are helped by 1,200 members, serving more than 6,000 customers a week.
 
The initiative, which launched in 2010, was the subject of an award-winning Channel 4 documentary.
 
People are asked to volunteer four hours every four weeks in return for discounts and shares in the business.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.