Anderson claims PR post at JP Morgan Chase & Co

JP Morgan Chase & Co has handed its chief PR and internal communications

role for EMEA to John Anderson following the departure of former PR boss

Christine Holgate.



Anderson - previously Chase Manhattan's head of corporate comms in

Europe and Asia prior to the merger with JP Morgan last year - was

promoted to the role from his previous post as head of media

relations.



He replaces Holgate, who left in March just five months after being

appointed MD of communications and marketing for EMEA (PRWeek, 3

November 2000).



Anderson's promotion occurs at the same time as that of Carol Lake,

formerly head of marketing, who becomes managing director for

sponsorship, events and brand advertising.



Both Lake and Anderson report to Walter Goubert, chairman of the global

investment bank and to division heads in the US.



The appointments follow as a result of a communications overhaul

(PRWeek, 23 March), which saw the structure changed to reflect that

already in place in the US. It is believed Holgate left as a result of

the reshuffle.



JP Morgan Chase & Co global head of media Joe Evangelisti said:

'Christine said she wanted to look outside the firm when we re-aligned

the organisation. We wanted to align communications more closely with

the various business and communications groups in the US.'



In his latest role, Anderson has responsibility for developing and

executing the internal and external communications components of all the

investment banking and capital markets businesses.



He said his department is instrumental in communicating both internally

and externally, the effects of last year's merger.



'Communications has a huge role to play in seeing that each of the

heritage institutions fully understands all the different products and

capabilities that the firm has,' said Anderson. 'Communications is also

very important in seeing to it that the right cultural tone and the

right values are set.'



Anderson joined the then Chase Manhattan eight years ago. Based in the

US, his first position was as manager of the global wholesale bank's PR

department.



In 1997, he became head of media relations for capital markets and

international at Chase, before taking on the firm's first corporate

comms and marketing chief post for EMEA a year later.



Before Chase, Anderson was a senior spokesman and speechwriter for

Citibank's international vice-chairman Bill Rhodes.



JP Morgan Chase & Co is currently selling its upmarket UK banking arm,

Fleming Premier Banking, to Abbey National, which has agreed to pay

pounds 106m.



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