The move comes in response to growing demand from clients in the region, bringing the company’s Asia Pacific network of wholly owned offices to four, alongside existing Grayling hubs in Singapore, Hong Kong and Thailand.
Michael Murphy, global CEO for the agency, said: ‘The opening of our first office in mainland China is an important and strategic step for Grayling. We have the strongest network of wholly owned offices of any PR company in Europe, and a growing presence in North America and the Middle East. One of our key priorities is to expand our presence in Asia Pacific and this move is the first of a number of steps we are taking to achieve this ambition.’
The Shanghai office will be led by director Harriet Gaywood, and will provide strategic communications services, full-service public relations and media training.
Gaywood most recently worked at MSL China, where she was head of the Shanghai office. She will report to Bruce Shu, Grayling regional managing director for Asia Pacific.
The office is located in the downtown Jingan District. Grayling will manage programmes across the country, and in cities including Beijing, Chengdu and Guangzhou.