MacLaurin set to handle Discovery Channel PR brief

MacLaurin has been appointed on six-figure fees by The Discovery Channel

for a major brand awareness and programme content campaign.



The agency was involved in a three-way pitch with Herald Communications

and Brave PR, and will begin the year-long initiative to target consumer

audiences and develop the UK corporate profile with immediate

affect.



MacLaurin board director Ian Monk will head a team of five, and report

to Discovery Networks Europe (DNE) director of press and public

relations, Liz Healy, and Discovery Channel in-house PRO Kirsty

Barr.



'Discovery's UK audiences are growing and our campaign will focus on

that,' said Monk.



The brief includes PR for numerous new productions and a wide-ranging

schedule of 'quality' factual programmes to be unveiled at a summer

launch - and billed as the channel's 'most ambitious yet'.



'The appointment of a leading UK agency is vital to ensuring the growth

of the reputation amongst a variety of audiences. The MacLaurin pitch

understood our brand and showed the creative thinking required,' said

Healy.



It is the first time DNE has hired a UK PR agency on a retainer basis.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.