Manchester 2002 games role for BBC publicity boss

Manchester 2002, the organiser of the 17th Commonwealth Games, has

netted the BBC's Mike Hales as director of communications.



Hales, who joins the board of Manchester 2002 at the end of June, has

been publicity manager of BBC Sport Publicity since 1998.



He will oversee 45 staff on the marketing, PR and media teams for the

games, which run from 25 July to 4 August next year.



Hales said: 'This is an opportunity to work on the largest multi-sport

event ever hosted in the UK.'



Concerning his departure from the BBC, he said: 'Driving the change in

the perception of BBC Sport was very enjoyable but this is a

once-in-a-lifetime event.'



Hales' BBC post will be advertised externally but BBC World Service PR

manager Louise Fyans is holding the fort until a successor is found.



Manchester 2002 head of PR Jane Price is taking six months off to write

a commemorative book on Manchester. She plans to return to the PR

function in the run-up to the games.



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