Air France hires The Saltmarsh Partnership after parting with Consolidated

Air France has handed its UK and Ireland PR brief to The Saltmarsh Partnership after parting with Consolidated.

Air France: wants to promote its worldwide network
Air France: wants to promote its worldwide network

Saltmarsh won the account after a five-way competitive pitch. PRWeek understands that incumbent Consolidated PR was asked not to pitch.

Consolidated won the Air France account in September 2009 after working with its joint-venture partner KLM Royal Dutch Airlines for more than ten years. The agency will continue to handle UK and Ireland PR for KLM going forward.

Consolidated MD Nick Clark told PRWeek: 'Together with Air France we decided that the partnership was not producing the results everyone hoped for and that a fresh start was needed.

'We continue to work with KLM and Cityjet and look forward to working with The Saltmarsh Partnership where it's mutually beneficial for the brands.'

Saltmarsh's remit includes promoting Air France London and its regional operations to Paris. The focus will be on communicating the airline as a worldwide network for leisure and business travellers with its connections to onward flights at Charles de Gaulle Airport.

Thr agency will handle the airline's national and regional, consumer and trade media, as well as a social media programme and strategic consumer promotions.

Air France UK and Ireland general manager Henri Hourcade said: 'The Saltmarsh Partnership demonstrated a very clear understanding of the brief and the requirements of a major international airline in a local market.

'Saltmarsh will help create campaigns that highlight our highly competitive position on UK routes to Paris, as well as focusing on our extensive worldwide network and the convenience of Charles de Gaulle Airport.'

Agency MD Geoff Saltmarsh will head the account and report to Air France’s London-based press and PR manager Elise Biensan.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.