Kezzler is a privately owned company that was founded in 2001 in Oslo, Norway. It helps companies protect their brands, trademarks and business reputations through its track and trace and authenticity software.
The company has tasked MHP with putting Kezzler in the centre of the anti-counterfeiting debate, especially in the area of fake medicines.
The agency team will report to Kezzler CEO Magnar Løken and sales director Tod Urquhart.
Løken said: ‘During the past ten years Kezzler has helped leading companies to protect their brand, trademark and business reputation.
‘Our technology also assures consumers that the products they buy are genuine, which has become increasingly important given the rapid rise in counterfeiting – especially the fake drugs industry. We have a great story to tell.’