South African Breweries, the world's fifth largest brewer, has
appointed its first global director of communications.
Nick Chaloner, ex-Abbey National director of corporate affairs, takes up
the reins in the company's top communications post with global
responsibility for PR, media and investor relations.
Until now, communications at South African Breweries (SAB) has been
overseen by IR head Anna Miller and retained financial PR agency
Brunswick, which handles the account both in the UK and South
Chaloner's appointment follows the firm's strategy to strengthen the
brand outside South Africa.
Based in London, Chaloner will report to SAB group chief executive
Graham Mackay. He also sits on the company's executive committee.
'The appointment of a senior communications professional will help
leverage the strong corporate image we enjoy in South Africa into other
markets,' said Mackay.
One of Chaloner's initial tasks will be to communicate with internal and
external stakeholders before developing a PR strategy.
Chaloner joins from his post as director of corporate communications at
media technology firm Bright Station. Previously, he headed corporate
affairs at Abbey National.
Before that he was Hill & Knowlton executive vice-president. There
Chaloner led the Athens 2004 Olympic bid communications campaign and
advised clients including BP, Nestle and Pepsi Co.
SAB runs 79 breweries in 21 countries and employs 34,000. Its flagship
brand is Castle Lager, which accounts for more than half of the South
African beer division's sales.
It is listed both on the Johannesburg Stock Exchange and London Stock
Exchange and moved its main listing to The LSE in 1999.