The Week in Technology

EMC, the cloud computing giant, has appointed Brands2Life as its UK PR agency. Brands2Life will start working with EMC on 1 January and will initially focus on supporting EMC's PR, executive comms and social media activities in the UK. The incumbent of ten years was GolinHarris and the agency will retain EMC's EMEA PR account.

Wimdu, the accommodation search website, has called in Diffusion after parting ways with Ballou PR. Wimdu helps homeowners rent out their spare rooms and homes to tourists and visitors. It showcases more than 35,000 properties in 2,000 cities across 100 countries. Diffusion has been asked to raise awareness of Wimdu among consumers in the UK through national and regional media campaigns.

Cancer Research UK has brought in Threepipe's social division, Three_d, on a pro bono basis. Threepipe will help the in-house PR and social media team to shape the charity's campaigns in 2012, which include the 'Race For Life' series.

Franklin Rae has been acquired by media company James Grant Group, with the aim of creating a 'one-stop shop' for PR, media, sports and entertainment services. Franklin Rae will retain its name and branding and remain in its offices in Clerkenwell.

The Institution of Engineering and Technology has called in PR support to increase its profile in the UK and internationally. Harvard PR, part of the Bell Pottinger Group, is charged with raising awareness of the body and positioning it as the go-to source for engineering intelligence.

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