Healthcare: The Week in Healthcare

Souter grabs dental work

Souter PR has won a 12-month PR brief with dental litigation firm Dental Law Partnership, after a competitive pitch. A fresh campaign will focus on educating consumers on what to do when faced with poor dental treatment.

Abchurch has been appointed by bioprocess monitoring and fermentation control firm Stratophase to handle its corporate PR. The corporate comms agency has been charged with increasing the firm's presence within the international bioprocess and life sciences media, and UK national press.

Manhattan Research, the healthcare research firm, has found that despite restrictions on direct-to-consumer advertising in Europe, almost 40 per cent of Europeans would like to learn more about prescription drugs online directly from a pharma company. The findings were part of Manhattan Research's Cybercitizen Health Europe 2011 study.

The Communications Store has recruited Grayling director Nasima Hussain as brands director. She will initially head the agency's beauty division before assuming a more overarching senior management role.

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