He replaces Tony Burgener, who left to become director of Swiss Solidarity. Cartwright will also be a member of the agency’s executive board.
B-M wants the Geneva office to serve as a hub for international companies seeking global comms support with the backing of the agency’s network of 92 offices globally.
Cartwright said of his appointment: 'I am delighted to take this new challenge on and to add my corporate, crisis and technology expertise to B-M Switzerland. As an international hub, we will have the capacity to serve our clients globally and provide them with the best of B-M in any country they need communications support in.’
Before B-M, Cartwright was MD of Harvard PR, the Bell Pottinger company. Before this, he held board positions at Brands2Life and Bite Communications.