eBay selects JPR to handle UK consumer account

Online auctioneer eBay UK has drafted in Joe Public Relations on a

brief to handle all its UK consumer PR.

The Text 100 spin-off was appointed following a competitive pitch to

replace incumbent consultancy Fodor Wyllie PR, after it was hired just

nine months ago.

Fodor Wyllie and eBay refused to comment on the account repitch.

At Joe Public Relations, a team of four will be working on the annual

retainer account, led by board director Fiona Murphy, who will report to

eBay UK marketing director Lindsay Crawford.

'The idea is to build eBay as a lifestyle brand and position it above

its market competitors, such as Amazon and QXL,' said Matthew Wood, Joe

Public Relations managing director.

'The objective is to get people buying and selling on the site, and to

do this we will be targeting specific sectors, such as niche consumer

publications,' he added.

Launched and headquartered in the US, eBay has expand to Germany, Japan,

Canada, Australia and last October to the UK.

The business was set up in 1995 by Pierre Omidyar and floated three

years later at the price of nearly pounds 13 a share - it is currently

listed on America's NASDAQ.

There are more than 5,000 categories for goods on the site and 450,000

items listed daily, including collectables, sports memorabilia,

computers, toys and jewellry.

Today employing around 30 people in the UK, eBay's net income for the

second quarter 2000 stood at pounds 11.6 million.

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