Jamaica win for Biss Lancaster

Biss Lancaster has been handed the less-than-onerous task of

promoting Jamaica to the UK public.



The agency has been retained by the Jamaica Tourist Board after a

'comprehensive tender process', which involved five UK-based agencies

travelling to Jamaica to pitch. Fees are in the six-figure region.



Previously, the account was held by Barclay Stratton, which worked on

the account for ten years, and was involved in the repitch.



Biss Lancaster chairman Graham Lancaster will head the account,

reporting to David Barber, the London-based deputy director of tourism

for the Jamaica Tourist Board. The team will travel to Jamaica at the

end of the month to discuss the work further.



The brief is to raise awareness of Jamaica, particularly 'the other

side'.



This means focusing on its history and culture, as well as promoting the

usual images of beaches and resorts. The agency will target trade and

consumers and will also handle, should the need ever arise, crisis

PR.



With the UK market responsible for ten per cent of all visitors to

Jamaica last year, 'strong PR support in London is key to ensuring an

increasing flow of visitors to the island,' according to Barber.



The win adds to Biss Lancaster's list of travel clients, which includes

the Spanish National Tourist Office, the Federation of Tour Operators

and Rank Holidays, a UK holiday operator.



Biss Lancaster has also been hired by video-on-demand company Videonet,

which is currently rolling out its HomeChoice service. The technology

allows viewers to order programmes they want to see, and then watch them

in their own time.



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