Visa International sees structural and staff shifts

Visa International has conducted a complete review of its in-house

PR in a bid to match the firm's shift in structure.



According to Visa vice-president of corporate affairs Chris McLaughlin,

Visa's PR has been reshaped in order to better meet changing business

needs, in particular the growth of its on-line services.



He said: 'The new structure will help better co-ordinate the PR team and

give greater transparency, so that each section knows who their

respective communications person is.'



Prior to the review, the communications team was split into three areas

- external media, internal comms and member comms. In its place, the

team now consists of five sectors - external media remains, internal and

member comms have been merged, while the three newly created divisions

are Business Shared Services (BSS) and commercial products, consumer

products and Visa's internet venture Virtual Visa.



The latter is headed by Stacy Torbit who was previously in charge of

external comms. Consumer products is looked after by Roz Barder who was

formerly in charge of member comms. Meanwhile Carmel Clarke who joined

during the summer (PR Week UK, 7 July) will head internal and member

comms.



Angela Jacklin has been appointed senior PR manager to look after the

BSS and commercial products division. McLaughlin is currently in charge

of external media until a new PR manager is recruited.



Jacklin will oversee pan-European PR for Visa's business-to-business

technology and cards, such as corporate and purchasing cards. She joins

from Ogilvy PR Worldwide where she was an associate director in its

European financial and professional services division.



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