Public sector agencies optimistic despite client losses

Two-thirds of public sector-focused PR agencies have lost public sector business over the past year, according to new research.

The COI: Winding down
The COI: Winding down

However, despite massive cuts within the public sector during 2011, industry optimism is rising that new business will be around in the New Year.

According to new research by DWPub, 48 per cent of PR agencies surveyed had public sector clients and almost two-thirds (62 per cent) of these said they had lost some in the past 12 months.

However, 48 per cent of PR agencies are confident of winning new public sector clients in the next 12 months, despite the promise of continued cuts as the COI winds down.

DWPub surveyed 52 PR agencies in November to find out what impact public sector cuts were having on the PR industry. A similar survey was carried out a year ago which revealed that, by contrast, 100 per cent of PR agencies questioned were not confident of winning new public sector clients.

DWPub chairman and founder Daryl Willcox said: 'Although numbers are leaner, PR agencies have indicated there are still accounts to be won.'

The Government's Autumn Statement 2011, declaring further public sector cuts, was announced on 29 November.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

DWP comms chief Richard Caseby secures apology from The Guardian

DWP comms chief Richard Caseby secures apology from The Guardian

The Guardian has apologised today for a Polly Toynbee comment piece which gave incorrect details about the hiring of former Sun and Times managing editor Richard Caseby by the Department for Work and Pensions.

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.