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Campaigns Showcase: Creative inspiration

As you mop up the debris from your Christmas parties and survey the year ahead, we bring you the cream of the crop of the case studies we have featured in the magazine this year.

Campaigns Showcase: Creative inspiration
Campaigns Showcase: Creative inspiration

If the celebrations have left your creative brain feeling a little weary, here are a few pages of inspiration for your next campaign.

One theme that runs through many of the campaigns is ever-more innovative ways of getting the public engaged in brand activities that lead to valuable written or visual content.

No surprises that Beatwax's replica 15th century galleon, crewed by volunteer families, created a stir for client 20th Century Fox's DVD launch. The competition idea is not new but in this case was brought to life via the formation of a set of international media partnerships that led to documentaries on the families' journeys. Great content for the broadcaster, which the agency could then complement with more branded digital activity.

Unity's campaign for Pizza Express also succeeded in attracting engagement by adding a twist to an old idea - the relaunch. Its Living Lab concept incorporated some clever ideas (a sound-friendly restaurant and flirting lessons for staff) but, crucially, had customer feedback at its heart. The eye-catching news stories released around the relaunch no doubt contributed to the very respectable 54,000 visits to the Pizza Express blog.

We wish you a great Christmas and a creative New Year.

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