Media: BMW mag app for Olympics

BMW has launched an Olympics 2012 iPad magazine app as part of its tier-one sponsorship of the London Games.

The free interactive magazine app, created by Partners Andrews Aldridge, features a range of exclusive content covering BMW-backed Olympic and Paralympic hopefuls, as well as other athletes.

It includes video interviews and profiles of swimmer Rebecca Adlington, canoeist Tim Branbats and wheelchair racer David Weir.

Olympic rower James Cracknell, who is the guest editor of the magazine, also features in a video with former javelin thrower Steve Backley.

Nicola Green, CRM comms manager for BMW UK, said: 'In addition to highlighting the ways in which BMW is helping London 2012 deliver a sustainable Games, the magazine also shines a light on the numerous British athletes we are supporting.'

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