The Dome's recently appointed chairman, corporate troubleshooter
David James, has hired his long-term financial PR favourites Cardew and
James has tasked the City consultancy with handling all business and
financial media relations and to advise both himself and the New
Millennium Experience Company (NMEC) board on financial and corporate PR
tactics leading up to the Dome's closure on 31 December.
It is understood incumbent agency Edelman PR Worldwide, which was
appointed in February by former Dome chairman Bob Ayling (PR Week UK, 18
February), has taken a back seat as Cardew handles the majority of media
Edelman continues to provide PY Gerbeau and NMEC with strategic counsel
and advice on consumer, marketing and events management, while Cardew
takes on the pressing financial and corporate issues.
Anthony Cardew, chairman of Cardew and Co, will head the five-strong
account team, reporting directly to James. The agency has been initially
hired on a four-month long project basis, although it may be
'There's going to be a lot of hard work,' said Cardew.
Cardew first began working with James 12 years ago and has advised him
on a number of salvage missions, including Dan-Air and Eagle Trust.
The Dome has again been in the headlines with the news that its sale may
be thrown open to include property developers, after recent proposals