Healthcare: The Week in Healthcare

McCann joins EU roster.

McCann Healthcare has been appointed to the agency roster of pharma company Mundipharma International, to support EU brand assignments. McCann Healthcare has previously worked with Mundipharma to support its brands in other parts of the world, including Asia-Pacific.

Firstlight has hired Lorna Button as account director on its healthcare team. Button joins from Fleishman-Hillard, where she was senior account manager. She will be working on pathology, pain and healthcare change management programmes.

Ketchum Pleon has brought in Andrew Lamb as digital strategist in its healthcare practice. Lamb joins from Ogilvy Healthworld Medical Education, where he led the digital offering on projects for clients such as Bristol-Myers Squibb, Roche, Boehringer Ingelheim and AstraZeneca.

Pegasus has launched Healthscapes, a planning tool and framework to evaluate decision-making in health. The new model is designed to provide better structure to the research and planning process, and to form a clearer understanding of why people make the health decisions they do.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.