The WPP-owned agency said in a statement that the name ‘reflects a renewed emphasis on strategic communications advice that ensures a client's business imperatives are achieved’.
Jack Martin, global chairman and chief executive officer of Hill+Knowlton Strategies, commented: ‘The new brand points to a shifting market for our clients, one with an explosion of information and a revolution in the ability of almost everyone to find that information. This democratisation of information is fundamentally changing the way they do business.’
Martin founded Public Strategies and became executive chairman of the joint agency following the November 2010 merger. He took on the global CEO role in January after the departure of Paul Taaffe.
One former senior H&K executive said at the time that the merger was in effect 'a reverse takeover', handing control of H&K to the top executives at Public Strategies.
The rebranding and new name take effect this week. The company currently has 85 offices in 46 countries around the globe.