WAGGENER EDSTROM

Digital: promotion of an app Waggener Edstrom developed for SXSW
Digital: promotion of an app Waggener Edstrom developed for SXSW

Global CEO Melissa Waggener Zorkin
Ownership Independent
Number of offices 18
Key clients Microsoft, Shire, T-Mobile

This period saw Waggener Edstrom make steady progress into the main PR growth markets of the moment: Asia and digital.
It launched a Mumbai office while its Shanghai office enjoyed growth of 50 per cent, bettered only by Paris, which boosted turnover by 80 per cent.

The agency launched two digital tools. Ripple Effect enables marketers to see who has the greatest influence in the digital channels that matter to their brand; while the Social Influence System helps organisations synchronise content creation, audience engagement and media publishing with internal processes.

Wag Ed picked up important wins from Pirelli Tyres in the Asia-Pacific region, and from the UN Foundation and Environmental Defense Fund in North American.

In EMEA the two major wins were Avanade and Palo Alto Networks.

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