MSLGROUP

Sephora work: China's first branded content reality TV show
Sephora work: China's first branded content reality TV show

Global CEO Olivier Fleurot
Ownership Publicis
Number of offices 88
Key clients Procter & Gamble, Nestle, Renault

Emerging markets are providing the biggest growth for MSLGroup. The group bought agencies in China, Brazil and India. Its fastest growing offices in this period were in China, Tokyo and Singapore.

The agency is also expanding its Middle East presence with the opening of Capital MSL Abu Dhabi, PublicisLive Abu Dhabi, and the launch of the MSLGroup Energy Forum.

The two standout hires were Groupe Accor's external relations director Armelle Volkringer as director, public affairs and press relations department, and Stephen Marino, formerly of Ogilvy, in a new position of senior vice-president in the North America social and digital practice.

In May 2011, the agency organised the first eG8 summit, which kicked off just before the G8 summit. French president Nicolas Sarkozy convened the meeting as a place for decision makers in the digital and tech industry to interact with world leaders.

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