GOLINHARRIS

McDonald's: national hiring day
McDonald's: national hiring day

Global CEO Fred Cook
Ownership Interpublic
Number of offices 36
Key clients Dow Chemical, Nintendo of America, Unilever

It has been a year of innovation at GolinHarris. It has redesigned its agency structure, replacing traditional agency silos and standard hierarchies with a model involving global communities of strategists, creators, connectors and catalysts.

The Bridge is its other major innovation, a network of real-time, multimedia, storytelling centres designed to help clients tell stories more dynamically by tapping into news cycles and conversation streams.

Alongside this, the agency managed another year of the highest revenue and profit in its history. It increased the size of the digital practice. It also expanded its food and nutrition practice, and recruited Patricia Groziak from Unilever to lead it. Finally, it established a presence in Latin America with the acquisition of Brazil's fifth largest PR agency, S2Publicom. However, despite all this innovation the agency's top three wins were all in the more traditional field of US healthcare: Unilever Slim-Fast, Novartis MS and Cephalon.

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