GOLD: EDELMAN

Founders: Richard and Daniel Edelman
Founders: Richard and Daniel Edelman

Global CEO Richard Edelman
Ownership Independent
Number of offices 54
Key clients AstraZeneca, Hewlett-Packard, Microsoft

During the 12 months to May 2011, Edelman's worldwide revenues increased by 17.7 per cent. This was largely on the back of strong growth in the emerging markets of Asia Pacific, which was up 40 per cent, and Latin America, up 61 per cent. Major new clients included AMD, the Brazilian Tourist Board and Hilton Worldwide.

The agency has been investing heavily in digital for the past three years, and this is beginning to pay off: its digital practice grew by 77.4 per cent in this period and now represents 15 per cent of total agency revenue.

It brought in Bjorn Edlund, former Shell comms chief, as non-executive chairman of its EMEA operations; poached Fleishman-Hillard's regional chief, Curtis Kundred, to be its president in the US Western region; and hired the BBC's director of comms Ed Williams as its new UK CEO.

The Edelman University also continued to prove its worth with a number of high-profile roles being awarded to internal candidates, including the heads of the EMEA and Asia-Pacific regions.

Global turnover among its 3,900 workforce during the past year was at its lowest in a decade.

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