Lifestyle journalists reveal their favourite PR agencies

Top journalists in the fashion, home and beauty sectors have revealed their favourite PR agencies.

Estee Lauder: named favourite in-house beauty team
Estee Lauder: named favourite in-house beauty team

Pollsters Populus interviewed 99 editors and senior journalists from well-known national newspapers, supplements and magazines. The Communications Store, Beauty Seen and Grylls + Reade emerged as the most popular agencies in each sector.

In the fashion sector, journalists said in-house PROs were generally better to deal with because of their single-minded focus on their brand. But on the agency side, The Communications Store, founded in 1995 by Julietta Dexter, was lauded as 'totally reliable' and 'providing a speedy service in responding to queries and meeting product loan requests'.

The Kensington-based agency is run by Dexter with partners Tom Konig Oppenheimer and Daniel Marks, former head of press at Versace and Tommy Hilfiger.

Also popular among fashion journalists were Modus and Lee Publicity.

In the beauty sector, recently established agency Beauty Seen triumphed over rivals with journalists praising its 'dynamism and innovation'. The agency, based in London's West End, was set up in 2007 by Jo Tuthcener, a former comms manager for Estee Lauder.

The Communications Store was also praised by beauty journalists, who named Estee Lauder as best in-house PR team.
In the home sector, journalists gave the thumbs up to Camden-based consultancy Grylls + Reade for its 'pioneering' approach, and its understanding of lead times and subsequent forward planning, alongside its work for client John Lewis.

The agency, run by MD Jane Reade, was streets ahead of its nearest rivals Bright PR, Cameron PR and Portrait Communications.

Populus director David Racadio commented: 'Good relations with the consumer press are vital for all those in the retail sector. Understanding your product and knowing how to generate innovative and exciting copy is what will make you stand out.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.

Skyscanner selects Mischief for UK PR task

Skyscanner selects Mischief for UK PR task

Flight search company Skyscanner has brought in Mischief PR to oversee its UK communications as part of a Europe-wide round of agency appointments.

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.