The deal, subject to regulatory approval, will triple Cohn & Wolfe’s size in the Greater China region, where it will immediately merge its own Beijing and Shanghai offices with Impactasia.
Cohn & Wolfe CEO Donna Imperato said: ‘This acquisition will position Cohn & Wolfe very well to meet increasing client demand for support in Greater China and to capitalize on opportunities across the region.’
The 80-strong merged agency, Cohn & Wolfe-Impactasia, will work with brands across sectors such as travel and tourism, art and design, luxury goods, healthcare, technology and FMCG.
A statement from WPP-owned Cohn & Wolfe said that expansion into Asia was a top priority for the agency.
Leading the newly formed agency are Impactasia’s Susan Field and Sarah Woodhouse, who are based in Hong Kong and who will retain their positions as CEO and group MD of Cohn & Wolfe-Impactasia.
Impactasia’s clients include Rolls-Royce, Hotels.com, Guinness and Pernod Ricard.
The news comes a day after WPP announced that it has agreed to acquire US public affairs firm The Glover Park Group.