Healthcare: Red Door to handle global hepatitis drive

The World Hepatitis Alliance (WHA) has handed Red Door Communications a £450,000 brief to co-ordinate its World Hepatitis Day campaigns for the next two years.

Red Door has been asked to raise awareness of chronic viral hepatitis B and C through a global programme of events and activities.

For the past three years, the WHA has worked with Fleishman-Hillard on raising awareness of the disease and World Hepatitis Day.

Red Door MD Catherine Oliver said: 'The task to co-ordinate a global day involving 193 World Health Organization member countries is a challenge the team will relish both here in London and around the world, with our partners in The Health Collective Network, who will provide local support in many of the countries taking part.'

This year, World Hepatitis Day became the fourth disease-specific health day to be recognised by the WHO, alongside Aids, TB and malaria.

The campaign will launch in early 2012 and will focus on working with patient organisations and advocacy groups, as well as targeting national governments, health policymakers and the public.

As part of the brief, agencies were asked to 'bear in mind' that the 2012 World Hepatitis Day on 28 July coincides with the first day of the London Olympics.

The agency review by the WHA, exclusively revealed by PRWeek (7 October), triggered a flurry of activity as 15 healthcare agencies fought for the business, followed by a final three-way pitch process.

The decision to repitch is understood to be related to an increased remit for the WHA, which is expanding to cover all 193 WHO members.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.