Domestic appliance giant Groupe SEB calls in Kazoo for UK consumer brief

Global domestic appliances manufacturer Groupe SEB has called in Kazoo to handle the PR for a number of its key brands in the UK.

Groupe SEB: brands include Tefal and Krups
Groupe SEB: brands include Tefal and Krups

With a presence in more than 120 countries, Groupe SEB is a leading manufacturer of small domestic appliances and has a portfolio of brands that includes cooking product manufacturer Tefal and espresso coffee machine maker Krups.

Kazoo has been retained by Groupe SEB to handle all consumer UK PR activity for its Tefal, Krups, Rowenta and All-Clad brands. The consumer agency won the account following a competitive pitch and replaces incumbent agency Slice PR, which has held the account since 2007.

As part of the brief, Kazoo will handle all campaign work across the brands, as well as managing its digital comms and all press office enquiries. The agency will also work on campaigns for a number of new product launches during 2012.

Kazoo will begin its work with Group SEB on 1 December, reporting directly to digital marketing & PR manager Steve Lowe.

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