Weber Shandwick lauches Creation multimedia offering in the North

Weber Shandwick has launched its dedicated multimedia production offering - called Creation - in Manchester.

Creation @ Weber Shandwick: launches in Manchester
Creation @ Weber Shandwick: launches in Manchester
Launched in Weber Shandwick’s London office in May as an 'end-to-end idea management' division offering content-led campaign ideas such as apps and broadcast content to clients, the company has now launched Creation North in Manchester.

The launch makes Manchester the first office within the agency’s European network to expand the ‘brand experience’ business. The team has been built drawing people from experiential, web and mobile, technology, content and programming backgrounds.

It will be led by senior account manager Leigh Brimicombe, who was previously at The Red Consultancy in London, and overseen by Weber Shandwick North MD Jo Leah and Weber Shandwick UK head of creation Dan Atkins.

Leah said: ‘We have always had good creative ideas based on analysis and insight, but had to pass the magic of bringing them to life through film, mobile, experiential or design outside of our business. We no longer have to do that.’
 
Weber Shandwick UK & EMEA CEO Colin Byrne said: ‘All agencies are talking about the innovation agenda, but unlike them we are doing something about it.’

Supporting Brimicombe in delivering the offering is film and production expert Jemma Nathanson, who has worked on TV shows including Heartbeat, Emmerdale and This Morning, and Gabriella Day, who is a scriptwriter, presenter and producer.

The Creation North team also consists of partners drawn into the agency via joint ventures.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.