MEDIA BRIEFS: NatMags revamps Esquire to boost sales

The National Magazine Company is revamping its troubled men's title

Esquire in a bid to give it a more adult feel. Starting with the June

issue, the magazine has undergone a design tweak in a bid to position it

still further from being a 'lad's mag'. Sales of Esquire were down 39

per cent year-on-year after NatMags took the controversial decision to

remove semi-naked women from the cover.



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