Forster appointed for three-year South East England tourism initiative

Forster has won a competitive pitch for a three-year project to help promote a tourism initiative in the South East of England.

Silbury Hill: North Wessex Downs (North Wessex Downs AONB)
Silbury Hill: North Wessex Downs (North Wessex Downs AONB)

The initiative, named Our Land, is aimed at boosting the revenue generated through tourism in nine protected landscapes in South East England, by getting people to extend the length of their stay.

Areas of interest include the Chilterns, the Cotswolds, the Isle of Wight and the South Downs.

Forster consultant Cheryl Campsie said: ‘It is our role to open people's eyes to what is on offer and to promote tourism in a responsible way. We hope that reconnecting with local landscapes will be a compelling offer for people in these more straitened times.’

Our Land project manager Kate Shepherd said: ‘Our ambition is for Our Land to become a successful business model that can be rolled out to protected landscapes across the country.’

Our Land has been funded by a £1m grant from the Rural Development Programme for England. It is managed by the South East Protected Landscapes forum.

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