SINGAPORE: The Association of Accredited Advertising Agents
Singapore (4As) has raised eyebrows by setting up a PR chapter.
Industry figures are questioning what 4As hope to achieve that the
Institute of Public Relations Singapore (IPRS) has not already
Association president Bernard Chan admitted the decision got a mixed
response, but confirmed his organisation was pushing ahead.
Chan said the newly-created PR chapter was open to both agencies and
individuals, whereas the IPRS was only made up of individuals.
Gregory Tan, president of the 30-year-old and 500-member IPRS, said the
body would oppose the move: 'We represent all sides of the PR industry
already when putting our views to government. Another body will create
too many voices,' he said.
Basskaran Nair has been appointed as the temporary chairman of the