INTERNATIONAL: Singapore IPR to oppose creation of 4As PR group

SINGAPORE: The Association of Accredited Advertising Agents

Singapore (4As) has raised eyebrows by setting up a PR chapter.



Industry figures are questioning what 4As hope to achieve that the

Institute of Public Relations Singapore (IPRS) has not already

accomplished.



Association president Bernard Chan admitted the decision got a mixed

response, but confirmed his organisation was pushing ahead.



Chan said the newly-created PR chapter was open to both agencies and

individuals, whereas the IPRS was only made up of individuals.



Gregory Tan, president of the 30-year-old and 500-member IPRS, said the

body would oppose the move: 'We represent all sides of the PR industry

already when putting our views to government. Another body will create

too many voices,' he said.



Basskaran Nair has been appointed as the temporary chairman of the

newly-created chapter.



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