Ex-comms chief tempted back to ntl US subsidiary

Former ntl communications chief Will Robson - who left six months

ago to become head of communications at Cambridge Positioning Systems

(CPS) - has been poached back.



He has been appointed as director of marketing and PR for the cable

giant's sports channel Premium TV - a joint venture with the BBC to

promote 'the best of British sports', which launches later in the

year.



'My job at CPS and then the Premium TV job offer were like two buses

coming along at once. It's too good an opportunity to miss,' said

Robson, who was enticed back by Premium TV CEO Geoffrey Hamilton-Firley,

to whom he will report.



Premium TV is a partly-owned subsidiary of ntl Inc, the US arm of the

communications giant.



'This venture is separate from ntl UK. It is concerned with sports

rights and content, and my role will cover activities in our interests

including Newcastle United, Glasgow Rangers and Celtic, and on a joint

football website venture,' said Robson.



Last week, it was announced that JP Morgan had pumped pounds 100m into

the joint venture.



'CPS is a great company to work for and I am sorry to leave,' Robson

insisted.



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