From prweek.com/uk: From our bloggers

BOA MAKES STAND ON DRUGS

Steve Chisholm, 22 November

Should athletes who have taken drugs be allowed to compete in the London Olympics? The problem is that, legally, many across the world can now compete. The British Olympic Association (BOA) thinks their bans should stand and now finds itself locked in a wrangle with the World Anti-Doping Agency. Through the muddle, the BOA has an opportunity to become the torch-bearer for drug-free sport ...

MICROSOFT'S LOW MORALE

Ged Carroll, 21 November

I was reading the Telegraph's 'Scandal-hit Microsoft admits blow to morale' piece and was struck by two things. Firstly, that the drip feed of bad news was more corrosive in its damage to the Microsoft brand than the acts themselves. Secondly, this was similar in some respects to the parliamentary expenses scandals. Will Microsoft fall as low as the investment banks if this carries on? ...

PROMO VIDEO OWN GOAL

Adam Clyne, 16 November

We have all been there. Sat in a brainstorm. Talking about how to promote the agency. When someone comes up with the bright idea of doing a promo video and a song sung by the agency staff. They whack it on YouTube and it's a car crash. This week, it's SapientNitro's turn. It is so bad, it has already removed it from its own Facebook page. Agency promo videos require the same level of thinking as if planning a client campaign. And if the agency is not prepared to do this, their promo videos deserve to go viral ... for all the wrong reasons ...

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