Following a pitch process reported in PRWeek, John Doe has been appointed to handle the global PR for the brand, working alongside a wider team of digital and advertising agencies, to create integrated campaigns, both globally and within the UK.
Former Adidas global PR manager and now John Doe director Rosie Holden will head up the account.
According to the International Wine & Spirit Research's Database 2011, Ballantine's is the top-selling whisky in Europe.
Commenting on the appointment, John Doe director Peter Chipchase said: ‘Ballantine’s is the number two Scotch whisky brand in the world and the number one in Europe, and the remit to act like a challenger brand offers an amazing opportunity to make innovative work in partnership with their in-house global PR team.’
Earlier this month, Ballantine’s announced the release of a new limited edition gift tin for its 12 Year Old expression range for the Christmas period. The special edition reflects the brand’s ‘Beyond’ global creative platform, which has been supported by a number of art events, advertising and mechandise.