Boeing shakes up PR and creates UK director role

Aerospace giant Boeing is undertaking a worldwide PR review

embracing all 30 agencies on the firm's roster.



The firm is set to hold a pitch for a major UK account for the second

time in 18 months, following the appointment of the company's first UK

director of communications.



Ex-BAE Systems head of news Charlie Miller joins Boeing with

responsibility for a wide remit of corporate communications and PA work,

and is immediately tasked with reprising the inconclusive agency search

of May last year (PRWeek, 5 May 2000), as well as founding an in-house

PR team from scratch.



Boeing V-P of international communications, Matthew de la Haye, to whom

Miller reports, was 'not happy with the quality' of the presentations he

saw in the previous UK pitch. De la Haye expects to commence the new

pitch process in autumn this year.



Boeing currently retains APCO for UK-based communications on its

commercial planes division. De la Haye indicated that APCO would be

invited to repitch, as it also seeks PR help for all six divisions,

including satellite and air traffic control technology, and in-air

broadband internet services.



Boeing is also looking to make a number of senior communications

appointments for Europe, Australia, Japan and Asia later this year.



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