GEAR4 hires Cow to bill it as global consumer electronics company

The iPod, iPhone and iPad audio accessories brand GEAR4 has called in Cow PR.

GEAR4: Angry Birds speakers
GEAR4: Angry Birds speakers

The company used to work with Komodo PR, which won the account in late 2010.

Cow won the business after a three-way pitch and will handle GEAR4’s consumer, corporate and trade PR.

The brief will see Cow support a wider comms plan covering the entire GEAR4 product portfolio, including its speaker docks, headphone and app-cessory ranges.  

Cow will also handle the consumer and trade launches of the new Angry Birds speakers and the PocketLoops product line, a keyboard that attaches to iPhones, later in the year.

The campaign will focus on how GEAR4 develops products for the whole family – from mums, dads and kids to techie teenagers. The agency’s strategy will be to bring this to life through corporate profiling, plus consumer and tech product support.  

Led by Cow founder Sian Morgan, the GEAR4 account will span proactive and reactive press office activity, as well as a dedicated corporate programme focusing on the heritage of the brand and its founder Tom Dudderidge.

Morgan said: ‘This is a cracker of a brief and we’re chuffed to be involved at such an exciting time for the brand. We’re helping GEAR4 cement its position as a leader in technology innovation in the global consumer electronics industry.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.