Number 10's Christmas tree supplier makes agency switch to boost 'real' appeal

The British Christmas Tree Growers' Association has dumped its agency of 12 years to start a consumer push to stress the importance of buying real Christmas trees.

Christmas trees: 'buy real' consumer campaign
Christmas trees: 'buy real' consumer campaign
The organisation, which supplies Downing Street with its Christmas tree, has hired Newcastle-based Uniquethinking to manage its PR after parting ways with One Is More.

British Christmas Tree Growers' Association secretary Roger Hay said: ‘We are looking to inject a fresh approach into our marketing and PR strategy this year and the team at Uniquethinking has lots of creative ideas to take us forward. Christmas starts early for us and the more we can push the benefits of buying a real tree the better.’

The association has made the news recently after revealing that autumn's volatile weather is playing havoc with the growing of the nation's Christmas trees.

Tree growers are praying for a cold snap to help the trees fortify and to stop the needles from falling off.

Uniquethinking aims to promote the BCTGA through a national trade and consumer campaign, which will highlight the therapeutic, health, fashion and environmental benefits of buying a real tree instead of an artificial one.

Established in 1979 to provide a quality standard for Christmas tree growers, the British Christmas Tree Growers' Association has 350 members across the UK, accounting for about 75 per cent of all Christmas tree growers. Its members sell more than eight million trees a year.

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