CIPR PRide Awards 2011: Home Counties South - On the home strait

Man Bites Dog was named the outstanding consultancy in the Home Counties South.

Outstanding Consultancy

Man Bites Dog

In the past two years, the Man Bites Dog team has achieved remarkable results. Turnover has grown by 94 per cent, fee income by 63 per cent and several major client wins means it is on track to grow at least 50 per cent in the next financial year.

Founded in 2005 and specialising in PR for the service industry, the team has recently won flagship accounts such as Yell, KPMG and Hay Group EMEA, as well as retaining 90 per cent of existing clients and supporting a growing social media team.

Recommendation remains its primary source of new business. It consistently scores 8.5 or above in client satisfaction surveys and devotes five per cent of its time to staff-selected pro-bono clients.

Offering the team a 'London career with a Brighton lifestyle', the company has a 90 per cent staff retention rate.

Best Use of Media Relations

Launching a consumer data marketplace by Perfect Circle PR

Perfect Circle PR was briefed to launch the world's first consumer data marketplace, Allow, which aims to put people back in control of their privacy and personal information, cut down on junk marketing, turn their data into cash and deliver relevant offers and marketing at the right time.

The aim was to attract 10,000 new members, drive traffic to 10,000 unique users a month and build the brand among consumers and key media. The PR team created tailored news stories for individual media, generating 61 pieces of coverage. The coverage resulted in 20,000 new members and increased its unique users to more than 80,000 a month.

Outstanding Small Consultancy

The View

Founded at the end of 2009, The View now boasts a diverse range of lifestyle clients. The Guildford-based firm has won 57 per cent of its pitches. Through a combination of strategic and creative thinking, it has gained glowing client testimonials.

One of its key campaigns in the past year was an event it held for champagne brand Pernod Ricard called The Champagne Assembly. More than 100 influential opinion leaders attended a day of thought-provoking lectures, debates and workshops on champagne and luxury.

Not-for-Profit

Using Sport to Inspire Young People by Midnight Communications

Sky Sports Living for Sport (SSLfS), delivered in partnership with the Youth Sport Trust, is a free initiative that uses sport to motivate and inspire young people. Although the initiative has benefited more than 30,000 young people in more than 1,500 schools across the UK since 2008, SSLfS wanted to increase awareness of the scheme.

Midnight Communications launched a national competition to find the students who have benefited the most from the initiative. It hoped this would generate positive regional coverage, showing how the scheme enhanced lives.The campaign achieved 178 positive press items and a 29 per cent increase in schools registering for the scheme.

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