Bell Pottinger wins global recruitment brief from US-based Futurestep

An arm of the world's largest executive recruitment firm has hired Bell Pottinger Group to handle its global profile.

Marisa Kacary: Futurestep global V-P
Marisa Kacary: Futurestep global V-P

Futurestep is a major part of US-listed recruitment giant Korn/Ferry and is wholly focused on mid-level recruitment.

The company was founded as a Korn/Ferry subsidiary in 1998 and now works with a third of Fortune 100 firms, with more than 800 employees in 20 countries across the globe.

The firm selected Bell Pottinger following a five-way pitch to run a global PR and social media programme.

The agency will run a global press office for Futurestep and look to gain the firm a stronger voice on recruitment and talent management. Bell Pottinger will also run a strategic thought leadership programme and focus on engaging HR and recruitment professionals online via social media channels.

Senior counsel and global strategy will be provided by Bell Pottinger business & brand MD Kevin Read and the team will be led on a day-to-day basis by Louie St Claire, MD of Harvard PR – better known for its consumer technology work.

The team reports to Marisa Kacary, Futurestep’s global vice-president of marketing.

Kacary said: ‘Bell Pottinger provided us with a range of high quality and well thought through global campaign ideas that will make a significant impact with the media and third-party influencers – and strongly support our marketing and business development efforts.’

St Claire noted that Futurestep had an ‘enviable global footprint, impressive breadth and depth of expertise and recognised consulting capabilities’.

He added that the agency would look to highlight Futurestep’s ‘unique perspective’ on recruitment and talent management and help it continue to grow market share’.

Korn/Ferry was founded in the US in 1969 and has annual revenues of more than $750m.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.