London City district Broadgate brings in Frank PR for consumer drive

The owners of London City district Broadgate have appointed Frank PR to promote the destination to 'fun-seeking consumers' as well as City workers.

Broadgate: annual outdoor ice rink
Broadgate: annual outdoor ice rink
Situated in the heart of the City of London's Square Mile, Broadgate is one of London’s largest office developments and home to some of the world’s biggest corporations.

As well as housing more than 30,000 employees, Broadgate also has a growing number of retail outlets, restaurants, cafes and bars, as well as hosting collections of public art and an annual winter outdoor ice-rink.

Following a competitive pitch, Frank won a retained brief to handle the consumer and trade PR for the area. The aim is to attract consumers to spend time more time there and drive visitors to its facilities.

Commenting on the new business, Frank founder and MD Andrew Bloch said: 'Broadgate is an iconic address, occupying a prime location within the Square Mile and providing an extensive offering to the 30,000 employees who work there and 400,000 people who walk through it every day.'

Broadgate is owned jointly by British Land, one of the largest property companies in the UK, and The Blackstone Group, the world’s largest independent alternative asset manager.

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