Mobile network operator Lebara calls in Fleishman-Hillard to raise corporate profile

Mobile network operator Lebara has charged Fleishman-Hillard's tech practice with raising its corporate profile.

Lebara: provides low-cost international mobile calls
Lebara: provides low-cost international mobile calls


The company, which offers low-cost international mobile calls to migrant communities across Europe, has not previously used a PR agency in the UK.

Fleishman-Hillard director Sophie Scott said: ‘Lebara want us to help in its overall ambitions for growth.’

Lebara is one of Europe's fastest growing mobile virtual network operators. Its revenues rose 53 per cent to €565 million last year and its profits were up 139 per cent to €21 million.

The network was founded 10 years ago by its chief executive, Sri Lankan refugee Yoganathan Ratheesan, with two partners.

In October the company signed a contract with Nokia to deliver handsets with Lebara SIM bundles to its customers worldwide.

This is the first time that a mobile telecoms operator serving migrant communities has agreed a global deal with a handset manufacturer.

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