Public Sector: Octopus to target young entrepreneurs

Government-backed graduate programme Entrepreneur First has called in Octopus Communications for PR support.

Prime Minister David Cameron launched the not-for-profit scheme in March, to dev-elop London as a technology powerhouse to rival Silicon Valley. The two-year programme aims to give graduates an accessible route into entrepreneurship, backed by some of the UK's leading entrepreneurs, student groups and major employers including McKinsey & Company, Microsoft, Tesco and BT.

Octopus' brief is to develop an awareness campaign in the national, regional and university media to drive interest in Entrepreneur First among UK undergraduates and postgraduates.

Entrepreneur First COO Alice Bentinck said: 'In order to help develop the next generation of Britain's entrepreneurs, it is important for us to promote the Entrepreneur First message and attract as many graduates as possible to the programme. PR and Octopus are going to be crucial in this process.'

The programme aims to support graduates starting their own businesses by offering mentorship from successful entrepreneurs, training in a curriculum developed with entrepreneurs, access to funding via a network of investors and the offer of free legal advice, software and other benefits.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.