Game developer Namco Bandai calls in Exposure to launch Ridge Racer Unbounded

Game developer Namco Bandai has hired Exposure to reignite interest in its racing game series Ridge Racer.

Ridge Racer Unbounded: aims to appeal to new gamers
Ridge Racer Unbounded: aims to appeal to new gamers
Exposure will handle PR during the lead up to and launch of Ridge Racer Unbounded, due out in March 2012.

The agency will target consumers and influencers to build up excitement and anticipation of the game.

Namco wants the Ridge Racer brand to move away from being known as only an arcade-style racing game. The latest in the series will allow gamers to build their own cities and tracks and invite others online to race on their creations.

Namco marketing director Lee Kirton said: ‘We chose to work with Exposure because they blended great creativity thinking with an ability to move gaming into the mainstream consumer press.’

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