The agency will target consumers and influencers to build up excitement and anticipation of the game.
Namco wants the Ridge Racer brand to move away from being known as only an arcade-style racing game. The latest in the series will allow gamers to build their own cities and tracks and invite others online to race on their creations.
Namco marketing director Lee Kirton said: ‘We chose to work with Exposure because they blended great creativity thinking with an ability to move gaming into the mainstream consumer press.’
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