Prime Minister David Cameron launched the not-for-profit scheme in March. The two-year programme aims to give graduates an accessible route into entrepreneurship, backed by some of the UK’s leading entrepreneurs, student groups and major employers, which include McKinsey & Company, Microsoft, Tesco and BT.
The programme was a result of the Tech City initiative launched by the Government a year ago to develop London as a technology powerhouse to rival Silicon Valley.
Alice Bentinck, COO, Entrepreneur First, said: ‘In order to help develop the next generation of Britain’s entrepreneurs, it is important for us to promote the Entrepreneur First message and attract as many graduates as possible to the programme. PR and Octopus are going to be crucial in this process.’
Octopus is tasked with developing an awareness campaign in the national, regional and university media to drive interest in Entrepreneur First among UK undergraduate and postgraduates, with the aim of encouraging them to think about starting their own business.
The programme aims to support graduates in starting their own businesses by offering services that include mentorship from successful entrepreneurs; training in a curriculum developed with entrepreneurs and access to funding via a network of investors, which includes free legal advice, software and other benefits.