Pakistan cricket corruption sentences represent a 'line in the sand' for sport

A sports PR expert has warned that the cricket corruption sentences handed out yesterday are a 'line in the sand' for sport generally.

Cricket corruption: 'ICC should have done more'
Cricket corruption: 'ICC should have done more'

Three former Pakistan international cricketers have been handed combined jail sentences totaling four years for their part in the spot-fixing plot during their Test match against England at Lord's last year.

Salman Butt, the Pakistan captain during that Test and a man described by Justice Cooke as ‘the orchestrator of this activity’, was jailed for 30 months.

M&C Saatchi Sports and Entertainment chairman Steve Martin said that while he thought the media was handled very well in the case, more should have been done by the ICC after its own investigation.

‘My only concern is that the ICC should have done more before,’ said Martin. ‘It did its own internal investigation and came out and found they were guilty, so it should have been a life-term ban. The ICC has to show this is a very serious crime.’

Martin added that he did not believe the game’s reputation has been harmed by this, or that sponsorship will suffer, but he did say it will ‘amplify the issue’ of corruption and other sports will be forced to look at their own corruption issues.

‘It doesn’t do the world of sport any good, but it’s a line in the sand,’ said Martin. ‘If it doesn’t happen again, it could be the best thing that ever happened for cricket.’

In today's Daily Mail, former England captain Nasser Hussain wrote: 'The inevitable consequence of the spot-fixing scandal is that you question things you once took for granted. This wound will take a while to heal.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.