The Week in Technology

Telefonica Digital, O2's parent company, has named David Nicholas director of global comms. Nicholas was previously director of comms for Telefonica Europe and, before that, O2. Nick Wilkins, previously senior PR manager for O2, has been appointed director of media relations. Telefonica Digital was formed by Telefonica, one of the world's largest telecoms companies, in September 2011 to enable it to seize opportunities in the digital arena.

LD Communications, the entertainment PR agency, is creating a standalone digital PR division called LD Digital. The new division will provide digital PR services for clients across the arts, entertainment and leisure industries. Doug Hall, formerly of PPR Publicity, will head up LD Digital.

LD's clients include Deezer, Orange RockCorps, The Rolling Stones, Hard Rock Calling, Wireless, Download Festival, Backbeat and the Kerrang! Awards.

ActionAid has brought in We Are Social to create a social media monitoring and evaluation scorecard. The web tool will enable the international development charity to track and evaluate the impact of its campaigns in real-time. We Are Social director Simon Collister said the new tool would help the charity to 'drill down' into online conversations and 'use the data to gain to gain real-time insights that will help to shape their ongoing campaigns'.

Six Degrees has won a brief to raise the visibility of global business IT industry analysts Cambashi. The firm is a global market consultancy specialising in IT for the manufacturing, distribution, energy, utilities and construction sectors.

Six Degrees will work with its US partner, Ripple Effect Communications, on the account.

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